SEO is the process of improving a website’s search engine ranking and traffic by increasing its relevance to certain keywords. It involves optimizing a web page’s content and technical configuration, which helps search engines understand and rank the content.

The most common ways to increase a page’s search visibility are by using relevant keywords in the title, meta description and H1 tags, displaying descriptive URLs and adding schema markup to explain the meaning of a webpage. Other techniques include writing and distributing quality content, building links to the site from reputable sites, and using analytics to monitor the effectiveness of the strategy.

Understanding Search Intent

The intent behind a user’s search is critical to successful SEO. Google uses information from a user’s past searches and settings to determine which results are most useful to them at that moment. This includes things like local searches and shopping queries.

Voice Search

People are increasingly searching with their voice, which is changing the way search engines interpret content and deliver results. As a result, publishers will need to adjust their content and SEO efforts accordingly.

Image SEO

Images play an important role in enhancing the quality of web pages and generating traffic from image search results. Providing relevant and helpful images also helps users find your pages on the SERP, making them more likely to click through and interact with your site.

Google is a huge source of online traffic, and ranking well in its organic search listings is an excellent way to drive new visitors to your site. However, SEO can be complex and expensive, so it’s important to have a plan in place before investing in it.

Link Building

Backlinks are one of the most effective ways to improve a site’s rankings in search engines. Link building strategies can include obtaining links from reputable, highquality websites or engaging in off-page activity, such as social media and guest blogging. More info


As search engines improve their algorithms, they try to identify and prioritize the most reliable sources available for particular search terms. They also take into account a site’s reputation and authority, as well as how it is engaged with by its users.

Domain Authority

The domain authority of a website is one of the most important factors that search engines use to rank pages. A domain with a high domain authority means that it’s a credible source of content, and that the pages it contains are likely to be of interest to users.

Page Authority

When you’re building links to your site, it’s important to consider how much authority you’re gaining from each link. Generally speaking, higher-quality links are more valuable than low-quality links.

Keyword Research & Conversions

The content you create, the keywords you use, and your overall strategy all play a

part in how well your website is doing in search. This is why it’s so important to do keyword research before launching an SEO campaign.